The Value Creation Blog
Insights for Business Owners and their Financial Advisors
What Gets Measured Gets Managed: Why You Must Measure Business Valuation
By: Darrell Amy Published on: 21/04/2025Discover why measuring your business valuation is critical to maximizing growth and preparing for a successful exit. Darrell Amy, CEPA, explains how tracking value drives strategic decisions and unlocks freedom for business owners.
How Uncertainty Consumes Attention—And What That Means for Your Sales Strategy
By: Darrell Amy Published on: 14/04/2025In this article we explore how uncertainty affects buyer attention—and ultimately, your sales revenue. As customers shift their focus from pursuing growth to minimizing risk, sales and marketing teams face both a challenge and an opportunity. We delve into the importance of adapting your messaging to align with evolving customer priorities. Learn how to bridge the gap between your solution and what your clients truly need right now. Discover why clarity and inspiration are crucial during turbulent times—essential tools for building trust and momentum. Darrell also discusses the necessity of reevaluating your business model and strengthening your Revenue Growth Engine® to not only weather disruption but gain a competitive edge. Tune in to learn how to lead with relevance, instill confidence, and seize growth opportunities amidst uncertainty.
How the Four Value Creation Engines Increase The Four Capitals
By: Darrell Amy Published on: 08/04/2025Unlock exponential business value by improving The Four Capitals—Human, Customer, Structural, and Social—with the Four Value Creation Engines™ from A Business Owner’s Guide to Maximize Business Valuation by Darrell Amy.
Market Volatility Creates Midmarket Opportunity: How to Capitalize Now
By: Darrell Amy Published on: 07/04/2025Fear Leads to Paralysis. Value Creation Leads to Opportunity. When uncertainty rises, it's tempting to hunker down. But the most successful companies lean in. They shift from defensive to strategic—and they win. This is the time to act on the upside of change.
