The Value Creation Blog
Insights for Business Owners and their Financial Advisors
How Uncertainty Consumes Attention—And What That Means for Your Sales Strategy
By: Darrell Amy Published on: 14/04/2025In this article we explore how uncertainty affects buyer attention—and ultimately, your sales revenue. As customers shift their focus from pursuing growth to minimizing risk, sales and marketing teams face both a challenge and an opportunity. We delve into the importance of adapting your messaging to align with evolving customer priorities. Learn how to bridge the gap between your solution and what your clients truly need right now. Discover why clarity and inspiration are crucial during turbulent times—essential tools for building trust and momentum. Darrell also discusses the necessity of reevaluating your business model and strengthening your Revenue Growth Engine® to not only weather disruption but gain a competitive edge. Tune in to learn how to lead with relevance, instill confidence, and seize growth opportunities amidst uncertainty.
Market Volatility Creates Midmarket Opportunity: How to Capitalize Now
By: Darrell Amy Published on: 07/04/2025Fear Leads to Paralysis. Value Creation Leads to Opportunity. When uncertainty rises, it's tempting to hunker down. But the most successful companies lean in. They shift from defensive to strategic—and they win. This is the time to act on the upside of change.
Business Owners: What’s Your X?
By: Darrell Amy Published on: 31/03/2025In his article "Business Owners: What’s Your X?", Darrell Amy emphasizes the importance for business owners to clearly define their ultimate objectives—be it expansion, exiting the business, or transitioning leadership. He warns against the risks of aimless progression, highlighting that without a deliberate focus on value creation, owners may find themselves unprepared for eventual transitions
What Building Materials Are You Using for Your Business?
By: Darrell Amy Published on: 03/02/2025When constructing a business, much like building a house, the materials you choose determine its strength, longevity, and ultimate value. Are you building with materials that will withstand the test of time, or are you cutting corners for short-term gains?
