The Value Creation Blog
Insights for Business Owners and their Financial Advisors
Why Your Largest Clients Are Not Always Your Ideal Clients
By: Darrell Amy Published on: 13/03/2023When you hear the words Ideal Client, what do you think of? Many entrepreneurs, sales professionals, and marketing leaders immediately think of their largest client. However, in many cases the Ideal Client is not your largest client.
MBWA-Marketing by Wandering Around
By: Darrell Amy Published on: 20/02/2023Marketing can support sales by getting out of the office and listening to what’s happening in the field. Tom Peters, author of the classic, In Search of Excellence, called this MBWA: Management by Wandering Around. I think what we need is more MARKETING by Wandering Around.
Three Powerful Ways Marketing Can Help Sales Drive Revenue
By: Darrell Amy Published on: 13/02/2023Traditionally the sales team has looked to marketing to send over leads. However, there are many more ways that marketing can support sales to drive revenue. Here are three you may not have considered: Retargeting, Events, and Talking Points.
Should You Use the R-Word In Your Marketing and Sales Messages?
By: Darrell Amy Published on: 31/01/2023These days you see the R-word (recession!) in more and more sales and marketing headlines. In this article, Darrell Amy shares a better alternative and offers some ideas to create more relevant messages that resonate.
