The Value Creation Blog
Insights for Business Owners and their Financial Advisors
How Uncertainty Consumes Attention—And What That Means for Your Sales Strategy
By: Darrell Amy Published on: 14/04/2025In this article we explore how uncertainty affects buyer attention—and ultimately, your sales revenue. As customers shift their focus from pursuing growth to minimizing risk, sales and marketing teams face both a challenge and an opportunity. We delve into the importance of adapting your messaging to align with evolving customer priorities. Learn how to bridge the gap between your solution and what your clients truly need right now. Discover why clarity and inspiration are crucial during turbulent times—essential tools for building trust and momentum. Darrell also discusses the necessity of reevaluating your business model and strengthening your Revenue Growth Engine® to not only weather disruption but gain a competitive edge. Tune in to learn how to lead with relevance, instill confidence, and seize growth opportunities amidst uncertainty.
Why Business Owners Struggle To Set a Specific 10-Year Target
By: Darrell Amy Published on: 24/09/2024Setting long-term goals is essential for business growth, yet many owners struggle to define a clear 10-year vision. In this insightful article by Darrell Amy, he explores the common barriers that hold businesses back from long-term success and offers practical strategies for overcoming them. If you're looking to align your team and create a roadmap for the future, this is a must-read!
Three Q4 Rocks To Accelerate Your Business Into 2025
By: Darrell Amy Published on: 10/09/2024As Q4 approaches, it’s time to start thinking ahead to the new year and setting goals that will accelerate your business into 2025. The fourth quarter is the perfect time to lay the groundwork for success, ensuring you’re not only prepared for the upcoming year but also positioned for growth.
Why Your Largest Clients Are Not Always Your Ideal Clients
By: Darrell Amy Published on: 13/03/2023When you hear the words Ideal Client, what do you think of? Many entrepreneurs, sales professionals, and marketing leaders immediately think of their largest client. However, in many cases the Ideal Client is not your largest client.
