Stop Flying Blind: Why Tracking Business Valuation Quarterly is Essential

By: Darrell Amy Published on: 24/03/2025

This article by Darrell Amy emphasizes the critical, yet often overlooked, importance of regularly tracking a business's value, arguing that focusing solely on revenue and profit is insufficient. The author highlights that a significant majority of businesses fail to sell successfully due to a lack of understanding of their true value. Amy advocates for quarterly market-based valuations as the optimal frequency to identify trends, make strategic adjustments, and ultimately increase a company's worth, contrasting this with less effective annual or disruptive monthly tracking. By consistently measuring value, businesses can improve strategic decision-making, enhance their position for potential sale or financing, and create more long-term options and freedom for the owners.